Bulova Watches

Shop Bulova watches Australia — Lunar Pilot chronographs, Marine Star divers & Surveyor automatics. Authorised dealer, free shipping.

This collection is empty

Continue shopping

About Bulova Watches

Shop Bulova watches in Australia — Lunar Pilot chronographs, Marine Star sport watches, Surveyor automatics, and classic dress pieces. 149 years of American watchmaking heritage. Authorised retailer with free shipping. Order before 2pm on a weekday and in-stock watches usually ship the same day.

Browse Bulova by Collection

Lunar Pilot — The watch that went to the moon. In 1971, astronaut Dave Scott wore a Bulova chronograph during the Apollo 15 mission after his Omega failed. The Lunar Pilot 96B251 is a faithful re-edition — high-frequency quartz movement, tachymeter bezel, and a piece of space history on your wrist.

Marine Star — The sport and dive line. Marine Star watches offer 100m water resistance, chronograph functions, and silicone straps designed for active use. The Marine Star 96P248 adds diamond accents for women who want sport functionality with a dressier look.

Surveyor Automatic — Bulova's mechanical collection. The Surveyor 97A182 and Surveyor 96B436 use Japanese automatic movements with exhibition casebacks. Solid value for a real mechanical watch.

Classic and Sutton — Dress watches for daily wear. The Sutton 98B385 is the accessible entry point — two-tone steel, date window, versatile enough for any occasion.

Jet Star — 1960s-inspired designs. The Jet Star 96B414 and 96B415 channel vintage aesthetics with modern reliability.

Why Buy Your Bulova from Watch Direct?

As an authorised Bulova retailer, every watch comes with a full Australian manufacturer's warranty. Bulova was founded in 1875 in New York City and remains one of America's most storied watch brands — from the first clock in Times Square to the moon and back. We stock a wide Bulova range, including Lunar Pilot models. Free shipping Australia-wide and Afterpay available. Order before 2pm on a weekday and in-stock watches usually ship the same day.

Frequently asked questions

What is the best Bulova watch to buy in Australia?

The Lunar Pilot 96B251 is the flagship — it's the watch that went to the moon in 1971, re-issued with modern reliability. For automatics, the Surveyor 96B436 is the standout. For women, the Marine Star Diamond 96P248 combines sport functionality with elegance.

Is Bulova a good watch brand?

Yes. Bulova was founded in 1875 and pioneered several watchmaking innovations, including the Accutron tuning fork movement in 1960 and the first TV commercial in 1941. The brand is now part of the Citizen Watch Company, which ensures continued access to quality movements and manufacturing.

Did Bulova really go to the moon?

Yes. During Apollo 15 in 1971, astronaut Dave Scott's Omega Speedmaster stopped working. He switched to his personal Bulova chronograph, which he wore during a lunar EVA. That watch later sold at auction for $1.6 million. The Lunar Pilot 96B251 is a faithful re-edition of that timepiece.

Where are Bulova watches made?

Bulova is an American company founded in New York City in 1875. Today, Bulova is owned by Citizen Watch Company of Japan. Watches are manufactured in various locations including Japan and China, using Japanese movements.

What is Bulova Precisionist?

Precisionist is Bulova's high-frequency quartz technology — the movement vibrates at 262 kHz (compared to 32 kHz for standard quartz), resulting in a smooth sweeping second hand and accuracy of ±10 seconds per year. It's the most accurate quartz technology available.

Are Bulova watches water-resistant?

Water resistance varies by model. Marine Star watches are rated to 100m — suitable for swimming and water sports. Classic and dress models typically offer 30-50m resistance (splash-proof). Check the specific model for exact ratings.